Boutique private credit placement and advisory, built on institutional experience.

Alan Sheriff is a strategic senior executive with more than forty years of comprehensive buy- and sell-side finance experience spanning investment banking, capital raising, private and public equities, M&A, and venture capital. He currently serves as Executive Chairman of Catalyst Strategic Credit Group.

Most recently, Mr. Sheriff served as Vice Chairman of PNC Bank, the sixth-largest bank in the United States. He co-founded Solebury Capital in 2005 and served as Co-CEO until 2020, building it into the premier independent equity capital markets advisory firm. Under his leadership, Solebury completed more than 1,100 equity transactions totaling approximately $500 billion in IPO, follow-on, and block trade issuance — a higher market share than any investment bank.

Mr. Sheriff co-founded the Tailwind SPAC franchise (I, II, and International), raising over $1 billion and structuring three prospective SPAC mergers. He is currently a Sponsor and board member of Tailwind 2.0. Earlier, Mr. Sheriff held senior roles at Credit Suisse First Boston including Co-Head of Equity Capital Markets for the Americas (1999–2005), and began his career at Salomon Brothers in 1983. He serves on the nonprofit boards of the Travis Manion Foundation and Telfair Museums, and directs the Sheriff Family Foundation — a 501(c)(3) focused on veterans' organizations and youth education.

Daniel Sheriff is a finance professional with deep analytical and credit expertise spanning private credit, corporate banking, structured credit, and institutional-level capital markets. He holds a Strategic Communications degree from High Point University and multiple finance and analytics certifications from Harvard Business School.

A Founder and Co-Head at Catalyst Strategic Credit Group, Daniel applies financial modeling, underwriting, and capital-structuring skills to evaluate and execute complex credit solutions for growing companies. Previously Daniel worked at PNC Bank; as an Assistant Vice President, he underwrote sophisticated debt structures for companies ranging from $100MM in revenue to Fortune 500 scale, handling full credit diligence, financial analysis, and complex structure negotiation at the institutional level. Earlier in his PNC tenure, he led the bank's top marketing channel, generating more than $2 billion in new deposits within the first six months of program launch.

Daniel's leadership extends well beyond finance. He served six years in the U.S. military – four years in the Marine Corps as a Battle Tank Technician, followed by service in the Army as an Infantryman, where he was awarded an Army Commendation Medal. He also serves as an active EMT and firefighter in Wake Forest, NC.

Christian Watson is a seasoned business development professional with a decade of experience advising senior management teams on financial operations, financial technology, and treasury management strategies. He serves as a Founder and Co-Head of Catalyst Strategic Credit Group, bringing disciplined advisory capabilities grounded in decades of institutional experience.

Prior to Catalyst, Christian served as Vice President of Corporate Banking at PNC Bank. He co-founded PNC's Venture Bank, spearheading the design of advisory services and bank products for venture-backed startups, and built the foundational customer portfolio for PNC's Emerging Tech & Venture Bank in response to the 2023 U.S. Banking Crisis. He also served as a key migration leader during PNC's $11.6 billion acquisition of BBVA USA, shepherding commercial banking customers through a 15-month cash management platform migration.

Christian spent eight years on PNC's Treasury Management team, consulting directly with senior management of $5–250MM businesses on cash management, financial operations, technology integrations, and working capital advisory. He completed Carnegie Mellon's Tepper School Strategy & Innovation program and holds a B.S. in Applied Economics from The Ohio State University.